F1 Attendance: 380K | Formula E: 45K | Economic Impact: $1.2B | Dakar Stages: 14 | Racing Venues: 3 | Motorsport Jobs: 8,500+ | Tourism Boost: 24% | Media Reach: 1.5B | F1 Attendance: 380K | Formula E: 45K | Economic Impact: $1.2B | Dakar Stages: 14 | Racing Venues: 3 | Motorsport Jobs: 8,500+ | Tourism Boost: 24% | Media Reach: 1.5B |

Entities

Amaury Sport Organisation (ASO) — Entity Profile

Amaury Sport Organisation (ASO) entity profile — the Paris-based organizer of the Dakar Rally and architect of Saudi Arabia's rally-raid era.

Updated Mar 25, 2026

Formula One Management and Liberty Media — Entity Profile

Formula One Management and Liberty Media entity profile — the commercial rights holder driving F1's expansion into Saudi Arabia.

Updated Mar 25, 2026

Jeddah Corniche Circuit — Entity Profile

Jeddah Corniche Circuit entity profile — the fastest street circuit in Formula 1 and Saudi Arabia's current motorsport flagship venue.

Updated Mar 25, 2026

Qiddiya Investment Company — Entity Profile

Qiddiya Investment Company entity profile — developer of the $500 million Qiddiya Speed Park Track and Saudi Arabia's future F1 home.

Updated Mar 25, 2026

Saudi Aramco — Entity Profile

Saudi Aramco entity profile — the world's largest oil company and global Formula 1 partner shaping motorsport's energy transition narrative.

Updated Mar 25, 2026

Saudi Motorsport Company (SMC) — Entity Profile

Saudi Motorsport Company (SMC) entity profile — the commercial and operational hub of motorsport in Saudi Arabia.

Updated Mar 25, 2026

Saudi Telecom Company (STC) — Entity Profile

Saudi Telecom Company (STC) entity profile — title sponsor of the Formula 1 STC Saudi Arabian Grand Prix and telecommunications infrastructure provider.

Updated Mar 25, 2026

Toyota Gazoo Racing — Entity Profile

Toyota Gazoo Racing entity profile — the dominant force in the Dakar Rally's Saudi era with Yazeed Al Rajhi's 2025 car category victory.

Updated Mar 25, 2026
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